Monday, February 18, 2013

Why Does My Google Analytics Tool Show 0 Visit Duration

Google analytics 0 visit duration
So you have been wondering why  Google  analytics of your blog or website shows 0 :00 average visit duration for bounce rate of 100 %.
You see your dream of making money and raising your blog to the top being shattered. Well don't loose hope. I'll tell you why.

So everyday you see many visitors come to your blog and you think they must have read some content at least and still the duration shows zero for most of the visitors. The answer is that, zero does not mean they spent zero seconds on your website. Let me show you how Google analytics work.

This is how the analytics work -

1) Say, someone visits your blog /website and lands on page A at 14:00 hours.
    Google will save this time stamp of 14:00 hours.

2) Case A : Say someone clicks on a link and goes to page B at 14:02 hours.
    Google will save the second time stamp when it loads page B and lets assume users leave your
    website after page B.
    Now duration of visit = 14:02 - 14:00  = 2 minutes.

    If someone stays and reads,scrolls or jumps around on page A for 1 hour but does not click on any link and leaves your page from page A, which will also show 100% bounce rate.

In this case, google has no information about when the user left your website and instead of showing NA it shows average visit duration 0:00.

To prove it, go to your website and  keep playing around for 10 -15 minutes without clicking on any link and check your google analytics.

There are tips / tricks to know the duration for 1 page visitors like saving timestamps for page on onload and onunload events and have to be custom built.

I would have been smiling had I been able to see your face right now beacause I know you would have taken a sigh of relief. I know how it feels. I had the same doubt some time back.

Hope this post would have helped you. If you have any questions or you liked the post, use the comments section.

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  1. Thank You, Thank You ,Thank you soooo much

  2. Hello my friend! I wish to say that this article is awesome, great written and include almost all vital infos. I’d like to look extra posts like this

  3. It is perfect time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you some interesting things or suggestions. Perhaps you could write next articles referring to this article. I desire to read even more things about it!

  4. I truly enjoy reading your blog and I look forward to your new updates.

  5. Well, another reason may be that they started loading your blog and then they didnt wait for it to load and just quit. it happens if your blog is too heavy with images
    best regards

    1. You are absolutely right!
      From not loading page correctly to a billion hours without clicking on any link will show 0 seconds. :)

    2. I think this is the reason most people have thought of before they read this article.

  6. Very good posts. I was just puzzling with this question about 0 sec visits =)

  7. Wow that was odd. I just wrote an extremely long comment but after I clicked submit my comment didn't appear. Grrrr... well I'm not writing all that over again. Anyhow, just wanted to say superb blog!

    1. Ooops, server error maybe. I was hoping to read your big comment.

  8. Hi there, I enjoy reading through your article post. I wanted to write a little comment to support you

  9. We all know it by now that Google Analytics reports are full of ... and will show you exactly how to deal with 'average visit duration' metric in ... So we should be interested in exploring the 'average visit duration' of this traffic source. ... We can now see that 42% of the visits last for 0 to 10 seconds and approx. Like this site

  10. The article helped me big time.I had this question in my mind, but nobody cud give me an answer.

    I have two questions.
    1.I cannot see my paid search in Google analytics.I do not know the google adword account id so that i can auto tag it with GA.The google adword account is managed by a third party.They are not sure how it works with google analytics.Please advice.
    2.When i try to check the keyword used by the visitors,it says (not set).What does that mean?

  11. Thank... you article better than GA analityc help. Know i understand.